Mediacrews training courses are structured and developed using the knowledge and experience gained working with clients on their specific video requirements for varying projects.
MediaCrews was recently asked to create a short video using only iPhone by Marco Beverage Systems ,
a company that manufactures hot and cold milk dispensers for coffee shops around the UK. As filming was set inside a busy coffee shop in central London the client requested we use iPhone only, so as not to cause any disturbance and to be discreet.
The basic rules of filming still apply – create a story with a clear beginning middle and end, use wide shots for general views to scene set and then focus on the client product within the story for viewer engagement – in this case a milk dispenser.
The use of an iPhone was ideal in the circumstances – moving around the coffee shop and going behind the counter to watch the baristas at work meant we could capture the action without being disruptive. We filmed in both landscape and portrait mode as the videos were to be used on both YouTube and TikTok. It wasn’t possible to use a tripod but an iPhone holder (rig) proved invaluable.
We used a small external microphone for speaking at the beginning of the video – for a more professional sound than the inbuilt mic on the iPhone. The footage was then later edited and subtitles and logos added with copyright free music backtrack.
“Working with Mediacrews was easy and stress-free. They produced an excellent video for us, and we were very happy with the quality of their work. Truly professional from start to finish.”